Thanks A Million is an initiative from the Illinois Lottery to recognize and celebrate essential workers on the frontlines of the COVID-19 crisis. While many of us are not on the frontlines of the COVID-19 pandemic, we all know someone who is. Let’s thank them personally.
The Illinois Lottery turned to Flowers Communications Group and Conmitto, two long-time partners, to bring this program to life
Conmitto’s automated response collection and billboard image creation saves hundreds of hours for the Illinois Lottery a month, so their team can focus on making an impact and engaging with customers.
Our approach is to take ideas and find ways to use our platforms, or build new ones, to facilitate unique customer engagement. Conmitto’s automation helps save hundreds of hours for Camelot Illinois in building, running, and analyzing engagement campaigns.
Conmitto and Flowers Communications Group have been long-time partners helping the Illinois Lottery be at the events that their players go to. In the past this has meant large scale events like Chicago’s Lollapalooza and Taste of Chicago.
With the Coronavirus Pandemic changing the nature of brand activations, the Illinois Lottery has moved to smaller format events that are broadcast live for players at home.
Conmitto’s Live at Mariano’s campaign collects over 100 responses per virtual event, and helps automate the process of turning viewers into customers.