Question 1

Our current process works fine. Why change?

Accepted Answer

Spreadsheets work until they don't — a carrier shows up at the wrong time, two trucks arrive for the same door, or a dispute arises over whether a BOL was signed. Dock Optimizer doesn't make the process more complex; it makes the same process auditable and carrier-facing.

Question 2

How long does it take to set up Dock Optimizer vs. maintaining a spreadsheet?

Accepted Answer

Dock Optimizer typically takes 1-3 days to go live. After that, carriers book their own appointments (eliminating the phone/email back-and-forth), dock assignment is automated, and BOLs are captured digitally — reducing coordinator time by 60-80% in most deployments.

Question 3

What if our carriers push back on a new system?

Accepted Answer

Carriers interact only through a link — no account, no download, no training. The booking takes under 60 seconds on any phone. Carrier adoption rates hit 100% within the first week in every deployment we've done.

Question 4

Can we keep using spreadsheets for some facilities and Dock Optimizer for others?

Accepted Answer

Yes. Dock Optimizer is facility-by-facility. You can run it at your highest-volume location first and expand from there.